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Originally from Austin, Texas, I spent time immersed in the fields of architectural engineering and architecture while studying at the University of Texas at Austin. I later went on to receive my MFA in Design from Boston University. During this program I began an ongoing body of self-initiated design research focused on behavorial science, psychology and sustainability in the context of design.

Now based in New York, NY, I specialize in identity systems, UX/UI, accessibility and wayfinding. I also help emerging independent brands with creative strategy and positioning. Always utilizing an interrogative process, I look to create meaningful discourse through research-intensive multidisciplinary collaboration.

A good portion of my time outside of design is taken up by ultra-endurance cycling. I have previously completed a 4,600 mile cycling route from Austin, Texas to Anchorage, Alaska as a part of the nonprofit Texas 4000. In 2022 I will be completing a 3,200 mile cycling route along the western coast of North America from Mexico to Canada.

Work samples and full resume available upon request.

  • Indepedent design research

Clients & Collaborators

Sonos, The Athletic, Tend, NI, Collective DEI, MasterClass, Snap Inc., WeWork, Mâconnais, Samendinger Law, ATMPT Running, Boston University, Brooklyn Brewery, Madre Mezcal, Chris Phelps.


Forbes, Ad Age, Field Mag, Digital Arts, Communication Arts, Brand New, Typewolf, Creative Boom, Newspaper Print Club, Transform Magazine.


© 2021 Nicholas (Frederick) Samendinger